The Final Stage of the “HER IT Journey 3” Project Successfully Concluded with the Support of INNOLAND

On June 24, 2025, the official final event of the “HER IT Journey 3” project was held with the support of the INNOLAND Incubation and Acceleration Center and implemented by “SAFAVY” LLC, a resident startup of the center.

Between March 15 and June 15, within the scope of the project, 20 female participants selected from various regions of Azerbaijan received hybrid-format training on “Digital Marketing and Branding,” “Graphic Design,” and soft skills. Throughout the program, participants also had the opportunity to meet renowned experts in the field and exchange experiences.

The “HER IT Journey” initiative aims to further develop the digital skills of women living in regions, belonging to socially vulnerable groups, or engaged in entrepreneurship, and to integrate them more actively into the ICT sector.

It should be noted that “SAFAVY” LLC has been operating for over four years as the first local educational platform awarded with a Startup Certificate in the country. The “HER IT Journey” project is one of the company’s consistent and impactful social initiatives promoting active participation of women in technology. PAŞA Holding’s financial support has made a significant contribution to the project’s implementation.

The semifinal stage of the “Digital Startup Awards” competition has been held in Azerbaijan

In partnership with “INNOLAND” Incubation and Acceleration Center and “Sabah Hub,” the Azerbaijani semifinal of the international “Digital Startup Awards” competition in the “Best Startup Project” category was successfully held.

Twenty innovative startup projects representing Azerbaijan took part in the semifinal. The startup teams presented their projects to the jury, where they were evaluated based on criteria such as business model, technological innovation, and market potential.

The “Digital Startup Awards” program is an international initiative that fosters a multi-level development mechanism within the region’s startup ecosystem and is distinguished by its stage-based selection process. In the “Best Startup Project” category—one of the three main stages of the program—two projects, “StarKidsStories” and “Tryverse,” were announced as winners.

“StarKidsStories” is an innovative startup that creates personalized children’s storybooks using artificial intelligence technologies. The project stands out for its scalable model and strong profit potential.

“Tryverse” is a platform that combines 3D and augmented reality (AR) technologies to enhance online sales of physical products.

These two startup projects have earned the opportunity to represent Azerbaijan in the international final to be held in Uzbekistan, where they will compete with the most promising startups from nine countries.

The startups selected for the semifinal stage were chosen from nearly 100 applications and evaluated by distinguished jury members and experts, including Dalerkhon Nodirov (Deputy Director of IT Park Ventures), Mubariz Shahbazli (Head of the UNEC Startup Incubator), and Masud Alisoy (Investment Specialist representing the Sabah Foundation). Mr. Elshad Mammadzada (Executive Director of Akademi Group), representing the INNOLAND Incubation and Acceleration Center, evaluated the EdTech startups as an expert judge in educational innovation.

Overall, more than 150 startups from Azerbaijan applied for the competition. The “Digital Startup Awards” program is organized by “StartupBase,” an innovation platform of IT Park Uzbekistan. The program aims to promote digital innovation, support the development of the startup ecosystem across Central Asia and the Caucasus, and create opportunities for young entrepreneurs to gain international recognition.

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